The travel industry is one of the most lucrative industries in the world. Despite being around for years, it has evolved over time to meet the needs of today’s travelers. Today, travelers are looking for more than just a hotel or plane ticket to their destination. They want unique experiences that allow them to immerse themselves in another culture without feeling like they are missing out on anything back home.
This demand for unique and exceptional travel experiences has helped create a new age traveler—the millennial. According to Market Watch, millennials have surpassed baby boomers as one of the largest generations. These travelers aren’t necessarily interested in seeing famous attractions; instead, they’re looking for off-the-beaten path adventures that give them an authentic perspective into local cultures.
Some popular travel apps like Airbnb and Uber show us that today’s traveler is looking for more than just a hotel or plane ticket to their destination—they want experiences that will give them an immersive experience into local cultures.
Finding these off-the-beaten path adventures can be challenging for the millennial generation who are constantly on the go. Most people start planning their trip by searching for attractions or museums that they can visit during their stay, but oftentimes this leads them to dead ends because they’re not able to find what they’re looking for online. This is where traditional travel websites fall short; these websites are difficult to navigate, lack personalization features, and continuously bombard the user with advertisements attractions and activities that users aren’t interested in.
To meet the needs of busy millennials, travel apps are taking the lead by creating unique experiences through rewarding users for their input and helping them explore local cultures in a new way. This innovative approach to traditional travel websites is reshaping the industry into one that is more personable, personalized, and beneficial for both travelers and service providers.
The Travel App Revolution
With so many people using smartphones these days, it’s no surprise that travel apps have taken precedence when it comes to booking flights, finding accommodation, or finding something fun to do once they arrive at their destination. The majority of millennials are constantly on-the-gone which means when they’re planning their next vacation, they want an experience they can access anytime anywhere.
Most travel apps are designed to provide users with an efficient way of acquiring information without having to search through hundreds of websites or spend hours on the phone speaking with impersonal customer service representatives. All millennials want is a simple interface that can help them find what they’re looking for in just a few clicks.
Travel apps today have become extremely popular because they offer personalized recommendations, up-to-date reviews, and intuitive navigation through cities all at the tip of one’s fingertips. These features create an enjoyable user experience that remember individual preferences while providing relevant recommendations. For example, let’s say there are three people visiting Barcelona using one travel app, each person has different taste when it comes to things like nightlife, sightseeing, restaurants etc. Travel apps would then cater to each person’s individual taste by recommending places they’re most likely to enjoy.
Most existing travel apps provide users with a list of attractions and activities that are located within their destination, but do not offer an interactive or engaging experience. The next generation of travel apps will be taking this one step further and integrating immersive learning experiences into their features. This way, travelers can learn about popular destinations through guided tours and field trips at the click of a button – offering more than just hours of entertainment, but also cultural enrichment.
Travel app developers understand that the millennial generation wants personalized experiences which is why resources such as maps, photos, videos, reviews etc. are now being offered in real-time on some popular travel apps. One of the most popular features on these travel apps is a “social feed” which allows users to interact with one another. Friends can see where each other are and what they’re up to, whether it’s checking-in at an art museum or having lunch by the sea. Because today society is so connected online, millennials want experiences that allow them to share their daily adventures through social media.
Travel apps like Vayable focus on creating unique offbeat experiences rather than offering generic recommendations (e.g.: tours) and aim to connect people and businesses in ways that were never before possible. As we’ve seen from the recent trend growth of this industry, travelers around the world are beginning to appreciate personalized recommendations and prefer these types of services over traditional ones.
So, what does the future hold for travel apps?
The next generation of travel apps will be completely personalized and offer an array of services, all accessible at the tip of one’s fingers. Instead of just having information on attractions and activities, resources such as photos, videos, reviews, etc. will be offered in real-time through these apps. Travelers will also be able to search for things to do based on their mood (e.g.: restaurants if they’re feeling hungry) or the current weather conditions (e.g.: museums if it’s raining). They’ll even be able to learn about popular destinations through guided tours and field trips at the click of a button! Not only that but social feeds will allow to interact with friends and other travelers while exploring their destination, making it easier than ever before to share experiences through social media.
I’m very excited to see what the future holds for this industry and how travel apps will continue to transform the way we travel. Until next time!